Primark’s flagship Edinburgh Princess street store in a 75,000 sq ft outlet on the site of the former Marks & Spencer building at 91-93 Princes Street.
Primark worked with city architect 3DReid to come up with a design which helps fulfil the ‘string of pearls’ concept for Princes Street, set out in a comprehensive Development Framework.
The Primark store concept divides the historic street into blocks each with a distinctive mix of retail, leisure and cultural activities that will help to reinforce the unique character and identity of each and help to revive the fortunes of Princes Street as a prime shopping destination.
I was involved in the colour control of the external façade lighting. The colour had to be an exact match to the Primark Blue which given all the variables of materials involved was no mean feat.
The site also provided a logistical challenge with the controls located on the top of the building and the designers on street level communication was key to a perfect outcome.